(pp.065-092) T. D. Juwaheer, I. Vencatachellum, S. Pudaruth, D. Ramasawmy and Y. Ponnusami ‘Factors influencing the selection of mobile phones in Mauritius’, IJIKMMENA, Vol. 3, No. 1, 2014

12th June 2013

Thanika Devi Juwaheer, Indeeren Vencatachellum, Sharmila Pudaruth, Deeerajen Ramasawmy and Yasodaree Ponnusami, University of Mauritius, Mauritius Purpose: This paper explores the various factors which impact on the selection of mobile phones among young customers. The various constructs such as branding, pricing, mobile phone features, lifestyle, and demographic variables such as age group and gender have […]