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The role of environmental activity integration into R&D department to obtain competitive advantage

The role of environmental activity integration into R&D department to obtain competitive advantage

BEATRIZ JUNQUERA AND JESUS ANGEL DEL BRIO, UNIVERSIDAD DE OVIEDO, SPAIN

Abstract: The objective of this work is to examine to what degree the integration between the R&D and environmental departments facilitates the achievement of an environmental practice-derived competitive advantage. To do so, we surveyed 110 ISO 14001 certified factories. The results reveal, first of all, that the integration of the environmental action into the R&D department enhances the company’s reputation through the product quality and image. Likewise, its relationships with internal and external stakeholders are improved, as is the company’s innovative capability on the whole and, hence, its ability to penetrate international markets.
Keywords: Environmental R&D, Competitive advantage, Innovative capability, Business reputation, ‘Green’ product

Outlook 2008_Junquera_BrÃ-o-Itemid=.pdf
Outlook 2008_Junquera_BrÃ-o-Itemid=.pdf