Lt. Colonel (PA) Professor Dr Norazah Mohd Suki is a Full Professor at Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kedah, Malaysia. She strives in the academic field with various achievements in academics and co-curricular activities. She has won several world-class awards. Her research article was selected by a journal’s editorial team as a Highly Commended Paper in the 2017 Emerald Literati Network Awards for Excellence. Next, she was adjudged the Best Presenter Award at the 2nd Advances in Social Sciences Research International Conference, Bandung Indonesia, and the Best Paper Award at the International Conference on Business and Social Science; both awarded in 2017. Furthermore, she was awarded the ‘Winners of the Seventh Annual Awards Excellence in Research Journal’ Award, and the winner of the Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence. She was also the recipient of Anugerah Tokoh Penyelidik 2015 UMS (Social Sciences). Her research interests include marketing research, consumer behaviour, M-commerce, E-commerce, E-marketing, green marketing, Islamic marketing, and areas related to marketing. She has mentored several post-graduate students, published more than 300 papers in referred journals, book chapters, books, and conference papers detailing her research activities, on top of coordinating and participating in several research projects. Her current SCOPUS h-index is 14. She is also the editor of a SCOPUS indexed book. She has wide-ranging experiences as an invited speaker on courses related to Structural Equation Modelling (SEM), Statistical Package for Social Sciences (SPSS) and research methodology. With her active participation in the co-curricular activities of Pasukan Siswa Angkatan Pertahanan Awam Malaysia, in 2017 she was awarded the Pingat Am Pertahanan Awam. She can be contacted at azahsuki@yahoo.com.