Marketing and Society: Contemporary African Perspectives

Marketing and Society

Sonny Nwankwo, University of East London, UK
Allam Ahmed, University of Sussex, UK

ISBN 978-1-907106-09-5 (Print) 978-1-907106-08-8 (ebook)
ISSN 2042-602X (Print) 2042-6038 (ebook)

This edited book on Marketing and Society in contemporary African contexts offers both introspections and retrospections on the role of marketing in shaping African identities within their indigenous African contexts. It treats marketing systems as social systems – each system possessing its own unique identity boasting both temporal and spatial characteristics and in which no particular epistemology prevails as an exclusive account of knowledge. The book puts together, for the first time, original and cutting-edge contributions aimed at illuminating and charting new directions for researching, teaching and understanding of this subject matter.

Call for chapters:
Marketing and Society: Contemporary African Perspectives – Second Edition
Deadline for Chapter Submission: 15 February 2016

In order to assess the suitability of any submission for any book in the Series, authors are required to submit an abstract (100–150 words maximum) which concisely and clearly outlines the purpose, methodology, findings, contribution, limitation as well as practical implications (if applicable) of the chapter. Please consult the Guidelines for Chapters Preparation before submitting your abstract/chapter.

Manuscripts, in the first instance, should be forwarded no later than 15th January 2016 to Professors Sonny Nwankwo and Allam Ahmed ().

Aims and scope
Content and organization