Market orientation

Structural equation model showing the impact level of market orientation, Abdulmonem M. Al-Shirawi, Said El-Hajjar and Charles Dennis

Abdulmonem M. Al-Shirawi and Said El Hajjar, Ahlia University, Kingdom of Bahrain Charles Dennis, University of Lincoln, UK Purpose: This paper attempts to empirically develop a validated structural equation model (SEM) to measure the level of market orientation in a resource-based economy among the financial services providers. Design/methodology/approach: A structural equation model has been developed …

Structural equation model showing the impact level of market orientation, Abdulmonem M. Al-Shirawi, Said El-Hajjar and Charles Dennis Read More »

An empirical study of exploring and confirming a reliable scale, Abdulmonem Al-Shirawi, Said El-Hajjar and Charles Dennis

Abdulmonem Al-Shirawi and Said El-Hajjar, Ahlia University, Kingdom of Bahrain Charles Dennis, University of Lincoln, UK Purpose: This paper attempts to empirically explore and confirm a scale that was developed to measure the level of market orientation in a resource-based economy among financial services providers. Design/methodology/approach: This will be undertaken through the collection of primary …

An empirical study of exploring and confirming a reliable scale, Abdulmonem Al-Shirawi, Said El-Hajjar and Charles Dennis Read More »