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The mission of the MEKEI research institute is to use research and education to help transform the countries of the Middle East and North Africa to advanced, knowledge-based societies led by sustainable innovation and social advance.

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Marketing planning Tag

Abdulmonem Al-Shirawi and Said El-Hajjar, Ahlia University, Kingdom of Bahrain Charles Dennis, University of Lincoln, UK Purpose: This paper attempts to empirically explore and confirm a scale that was developed to measure the level of market orientation in a resource-based economy among