Welcome to MEKEI

The mission of the MEKEI research institute is to use research and education to help transform the countries of the Middle East and North Africa to advanced, knowledge-based societies led by sustainable innovation and social advance.


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  /    /  Changing Dynamics of Global Markets


  • How and what firms are learning about consumers.
  • How technology is change both the consumer and the marketer
  • Understanding “value” from the consumers’ perspective.
  • How to deliver value in a competitive environment.
  • Marketing in multicultural settings.
  • Marketing in SME contexts.
  • Patterns and processes of constructing and reconstructing consumption identities.
  • Dealing with the ‘dark side’ of the market systems such as counterfeiting.

 Program Structure

  • Marketing the Changing Landscape
  • Understanding the Consumer
  • Customer Relationship Management
  • Multicultural Marketing

Benefit for Participants

  • It is a great opportunity for participants to gain knowledge on the changing dynamics of global markets.
  • Providing training and educational opportunities for participants.
  • Offering networking opportunities for participants and businesses.
  • Meeting with professional international keynote speakers.
  • Meeting with professionals who are considering changing their careers.
  • Motivating participants to armaments science.

 Benefits for Employers

  • Enhance relationship with different organizations.
  • Meeting with participants.
  • Raising institutional image, profile, awareness, and market exposure for the future intakes.
  • Post event publicity through social media marketing, bulletins and word of mouth.
  • The opportunity for employers to showcase their role in community service.

 Course Material

Included in the course fee, the following learning materials will be provided:

  • All overhead slides/transparencies.
  • Case studies (print and video) used on the course.
  • Certificate of attendance from MEKEI, UK