Mrs Thanika Devi Juwaheer is Associate Professor of the Department of Management, Faculty of Law and Management, The University of Mauritius. Dr Juwaheer has several years of experience in marketing management and tourism and hospitality in Mauritius and the Indian Ocean Islands. Dr Juwaheer has extensive teaching, industrial and consulting experience in the marketing, hospitality and tourism field. She has published articles in academic journals, conference proceedings and trade journals in the field of marketing, tourism and hospitality management and on the impact of green marketing and the environmental management strategies of hotels in Mauritius. Dr Juwaheer serves on the editorial board of several refereed academic journals. Her additional research interests include green marketing, ecotourism, service quality, customer satisfaction, CRM, customer experience and healthcare management.