Ms Yasodaree Ponnusami, a degree holder in management, is currently collaborating on various academic and consultancy projects as a research assistant at the University of Mauritius. She is responsible for coordinating and assisting the survey team members for data collection. She is also involved in the consolidation and final write-up of the academic and consultancy assignments in various areas. Her industrial attachment in a leading telecom operator has further shaped her understanding of consumer behaviour for telecommunications products and services while enhancing her academic and professional skills. She has also developed a deep interest in mobile phone consumer behaviour models and is aspiring for further postgraduate studies in the field of marketing.