Marketing, Entrepreneurship & Society in MENA
Marketing, Entrepreneurship and Society in the Middle East and North Africa (MENA)
This edited book on Marketing, Entrepreneurship and Society in the Middle East and North Africa (MENA) offers both introspections and retrospections on the role of marketing and entrepreneurship in shaping the Middle Eastern identities within their indigenous Middle Eastern contexts. It treats marketing and entrepreneurship systems as social systems – each system possessing its own unique identity boasting both temporal and spatial characteristics and in which no particular epistemology prevails as an exclusive account of knowledge. The book puts together, for the first time, original and cutting-edge contributions aimed at illuminating and charting new directions for researching, teaching and understanding of this subject matter.
In order to assess the suitability of submissions, authors are required to submit an abstract (100–150 words maximum) which concisely and clearly outlines the purpose, methodology, findings, contribution, limitation as well as practical implications (if applicable) of the chapter. Please consult the Guidelines for Authors before submitting your abstract/chapter. Manuscripts, in the first instance, should be forwarded to Janet Snow (Janet.Snow@wasd.org.uk).
Deadline for abstract submission: 5 December 2020
Deadline for FULL chapter submission: 20 December 2020